ShopTracker

Nielsen – Freeware

ShopTracker: Your Personal Shopping Companion

Elena Angelini

01/26/2025

ShopTracker by Nielsen offers consumers an easy way to earn rewards while sharing their shopping habits, but the app's interface could use some refinement for a better user experience.

ShopTracker by Nielsen is a free app that rewards users for sharing data about their online shopping habits. By signing up and linking their Amazon account, users can earn up to $36 a year just by allowing the app to track their purchases.

The data collected is used by Nielsen to research consumer behavior and provide insights for companies to better understand their target market. Users' personal information and purchases are kept confidential and secure.

ShopTracker is easy to use and only requires a few simple steps to get started. Users download the app, complete a short survey, and then link their Amazon account.

Earn rewards: Users can earn up to $36 a year in rewards just for sharing their shopping data
Easy to use: The app is simple to download and only requires linking an Amazon account
Confidential: Users' personal information and purchases are kept private and secure
Helpful insights: Data collected is used to provide insights for companies to better understand consumer behavior

ShopTracker by Nielsen is a great way for users to earn rewards for something they are already doing - online shopping - while helping companies improve their products and services based on real consumer data.

Overview

ShopTracker is a Freeware software in the category Business developed by Nielsen.

The latest version of ShopTracker is currently unknown. It was initially added to our database on 12/29/2015.

ShopTracker runs on the following operating systems: Windows.

ShopTracker has not been rated by our users yet.

Pros

Provides real-time shopping data and consumer insights
Offers a user-friendly interface for easy navigation
Tracks consumer purchases across various retailers
Helpful for brands to understand market trends and consumer behavior
Allows for customization of reports and data analysis
Integrates with other Nielsen tools for a more comprehensive analysis

Cons

Subscription-based pricing may be expensive for small businesses
Data accuracy may vary based on user participation
May not cover all retail outlets comprehensively
Requires some level of data literacy to fully utilize the features
Limited offline capabilities for analysis and data retrieval

FAQ

What is ShopTracker by Nielsen?

ShopTracker is an app from Nielsen that allows users to earn rewards for participating in market research.

How does ShopTracker work?

After installing the app and completing the registration process, ShopTracker collects data about the user's online purchase history using a secure method.

Is ShopTracker free to use?

Yes, ShopTracker is completely free for users.

What kind of data does ShopTracker collect?

ShopTracker collects data related to online purchase transactions, such as order details, product information, and order amount. It does not collect personal information or sensitive data like credit card details.

How is my privacy protected when using ShopTracker?

Nielsen takes privacy seriously and follows strict privacy guidelines. They encrypt and anonymize all personal information to ensure it remains secure and confidential.

Can I participate in ShopTracker if I shop from both desktop and mobile devices?

Yes, ShopTracker supports both desktop and mobile shopping. You can participate as long as you make online purchases using compatible devices.

What rewards can I earn by using ShopTracker?

ShopTracker participants are eligible to earn various rewards, such as gift cards and sweepstakes entries.

How often do I need to use the ShopTracker app to earn rewards?

You don't need to actively use the app after installation. Simply keep it installed and connected while making online purchases to earn rewards.

How can I redeem the rewards earned through ShopTracker?

Depending on the program, you can redeem your rewards through the app or receive them via email.

Is my participation in ShopTracker anonymous?

Yes, your participation is completely anonymous. Nielsen uses the data collected to analyze shopping behavior trends but does not personally identify individual participants.

Elena Angelini

I'm Elena, your go-to software reviewer at UpdateStar and tech enthusiast. Whether you're a user seeking the latest software titles or software news I've got you covered. When I'm not diving into the latest software, you can find me exploring nature trails, camping under the stars, or competing in online multiplayer games. My reviews are designed to be fun, engaging, and packed with all the details you need to make informed decisions.

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